At “Cisco Live,” Cisco's annual customer conference, managed show floor presence, staffing and keynote presentations, as well as onsite meetings, corporate dinners, collateral development and post-show evaluations.
Produced the multi-day “Customer Contact Board of Advisors Meeting” for Cisco executives and the “Cisco Sales Kickoff,” which included speaker and sponsor management, attendee registration, hotel and transportation logistics, VIP hospitality, entertainment and promotional giveaways.
Led tradeshow planning, booth fabrication, show management, I&D, shipping, staffing, onsite meetings and promotional giveaways.
Ford Motor Company
Led the experiential marketing launch for the Ford F-150 RAPTOR by coordinating a promotional microsite and sweepstakes, off-road consumer rides with celebrity drivers and digital advertising via enthusiast websites.
Produced Sales ‘Kick Off’ meeting designed to ignite sales team with new ideas and goals for the upcoming year. Created themed event to incorporate business with fun. Managed all hotel logistics, food and beverage, vendor selection, design creation and onsite set-up and execution.
Leveraged Gatorade’s sponsorship of professional athletic teams to develop exclusive consumer promotions, radio remotes and trade events, some in association with the Super Bowl, Ironman Triathlon, Punt, Pass & Kick and World Cup Soccer.
Partnered with rock radio stations to create party-like experiences at ski resorts where roving brand ambassadors served cold samples of FROST from their Camelback dispensers.
Managed design and production of unique in-store promotional POS, and organized store-display contests, chose winners and awarded exclusive prizes.
Engaged thousands of consumers at select shopping malls in a race against the clock to place select lifestyle elements in the Toyota Highlander for a chance to win mall gift certificates. Also designed replica contest online and implemented concierge test-drive program at local Toyota dealerships.
At Toyota’s Dealer Advisory Meeting, featured comedians from Chicago’s famed ‘Second City’ and ran a fun learning experience about the Toyota Tundra.
Managed relations, programs and policies for Oracle User Groups throughout the Americas. Created marketing programs to enhance customer relations and increase revenue growth. Implemented marketing campaigns to maximize sales, customer satisfaction, and continued growth.
Launched bi-annual customer appreciation event for user group leaders. Responsible for venue selection, invitation design, talent procurement, onsite logistics and budget management.
Created Callaway’s HX Hot golf ball launch promotion that included a customized, mobile golf trailer that visited PGA and LPGA golf tournaments where attendees could demo new Callaway clubs and the ball.
Also developed a game-based, online sweepstakes that was accentuated by a partnership with Ford Motor Co. and Mattel Hot Wheels, and included collectable POS, retailer events and event advertising.
For the 300+ attendees at the annual Auto Insurance Report and Property Insurance national conferences, managed registration, conference billing, Q&A support for registrants and onsite staffing.
Produced ‘Best Practices’ workshop for 300 of Mazda’s top dealers including the development of conference logo, workbook content, demonstration videos and presentation scripts.
To entice certain Lincoln owners to renew their lease, created an exclusive, invite-only golf clinic featuring Jim Flick, the famous golf instructor to Jack Nicklaus and many other PGA players. Negotiated the program with the Nick Flick Golf organization, helped identify best prospect attendees and managed the invitation design, clinic logistics and metrics reporting.
Society for Color and Appearance in Dentistry (SCAD) – Produce annual SCAD association meeting featuring information on color and esthetic dentistry. Coordinate all hotel logistics, food and beverage, attendee communications, sponsors, entertainment, AV and onsite staffing.
Managed first annual User Conference that included venue scouting and selection, hotel logistics, offsite party, branded look and feel, AV, sponsors, food & beverage, registration, speaker management and entertainment.
Created portfolio-wide realtor referral program and invite-only events with C-level company executives.
Led development of internal motivational campaign for more 500+ field sales representatives that included a pre-promotional video campaign, branded signage, premiums and participation rewards.
Negotiated partnerships and developed consumer activations with the LPGA, the professional Mercury Cycling Team, Del Webb Sun City, Primedia and Sony Metreon.
Managed and implemented on-camera vehicle displays, media announcements and articles, event staffing and signage, branded vehicle wraps, consumer sweepstakes and promotions, lead generation, trained product specialists, budget and metrics reporting.